题型:阅读理解 题类:常考题 难易度:普通
安徽省池州市2018-2019学年高二下学期英语期末考试试卷
If a shopper clicks "buy" for a product that costs $1,000 or more, it's twice as likely to be a man than a woman. That's one of the results revealed in a new NPR/ Marist poll about online shopping.
The poll found that 27 percent of online shoppers —regardless of gender — have bought big-ticket items ($1,000 or more). It's the evolution of digital commerce from the Webs early days in the 1990s, when people worried about giving out their credit card information and whether products would even arrive. Today, many shoppers are willing to make even their most cherished and expensive purchases online, such as musical instruments, a diamond engagement ring……
Speed and convenience are two factors why many men eagerly make major purchases online, said Americus Reed Il, a marketing professor at the University of Pennsylvania's Wharton School. "What the research has shown is that men go to the store quickly, gather as much information as they can quickly and just buy it online, particularly because it's just faster, Reed said. Other factors may also explain the discrepancy between men and women. On average, men have higher incomes. They also tend to be early adopters when it comes to technology, according to Sucharita Kodali, an e-commerce analyst with the research firm Forrester.
Bateman said that, early on, men lagged behind women in making fashion purchases online, but that's changing. And the retailer's analysis shows that click and buy is their customers' method of choice. "We know that 65 percent of their fashion shopping is done online," Bateman said. "That's a phenomenal figure because that really defines them as being more digital creatures than physical in the shopping sense."
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