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题型:完形填空 题类:模拟题 难易度:困难

上海市徐汇区2020届高三英语二模试卷(含听力音频)

Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.

    The true purpose of a business, Peter Drucker said, is to create and keep customers. "Customer value" has several definitions. I use the 1 to mean the total lifetime value of a company's customer base. Companies can increase this value by 2 more customers, earning more business from existing ones, keeping them longer, making their experience simpler through digital improvements and so on. 3 leaders have long understood the importance of concentrating on customer value rather than pursuing short-term profits or quarterly earnings, and they've become enduring customer loyalty leaders in the process. It's worth noting that a number of loyalty-leading companies are able to 4 shareholder pressure, or avoid it altogether, because they are founder-led, customer-owned, or not publicly traded.

    Companies can 5 customer value in a variety of ways: To increase 6, enterprise software companies sometimes charge corporate customers change fees that can raise the total cost of ownership to as much as three times the original price. To reduce operating costs, restaurant chains sometimes 7 frozen and precooked ingredients in place of fresh and made-to-order food. The resulting profits may look good on the income statement. Such strategies may even lead to short-term earnings growth. But they also 8 potential customers and encourage disloyalty.

    Given the importance of customer value, leaders should track it as much as they track other key assets (资产), such as buildings, machinery, and marketable securities. They also should reveal it in their quarterly and annual earnings releases so that investors can make 9 judgments about company performance and how it compares with that of industry peers. But most companies 10believe that measuring customer value is too difficult or costly. They continue to rely on a centuries-old accounting tradition that emphasizes physical and financial assets, and neither income statements nor balance sheets offer much 11 into the value of a company's customers.

    As investors wake up to the importance of customer value, however, many growth-stage companies now direct investors' attention to12in growing the value of their customer base. Some public companies increasingly report various types of customer value metrics (指标). One of the UK's top energy suppliers E.ON,13, reports year-over-year customer counts in its financial report. "As a customer-focused company," E.ON noted, "we see customer value as crucial to our success."

    This is a start, but because there are no customer-value reporting standards or requirements, investors still have a(n) 14 picture. The minority of companies that do provide customer value information decide for themselves what to disclose. 15, firms may calculate customer metrics differently or change them to tell a desired story, or simply stop reporting them if they fail to go with the company's preferred narrative.

(1)
A、item B、version C、term D、definition
(2)
A、persuading B、consulting C、acquiring D、inspecting
(3)
A、Considerate B、Visionary C、Determined D、Powerful
(4)
A、resist B、relieve C、intensify D、maintain
(5)
A、raise B、adopt C、calculate D、destroy
(6)
A、income B、experience C、productivity D、demand
(7)
A、separate B、substitute C、forbid D、combine
(8)
A、appeal to B、rely on C、put down D、scare off
(9)
A、informed B、subjective C、definitive D、independent
(10)
A、fully B、hardly C、readily D、wrongly
(11)
A、suspicion B、extension C、literacy D、visibility
(12)
A、sacrifice B、success C、prejudice D、expense
(13)
A、as a result B、for example C、on the contrary D、in general
(14)
A、incomplete B、depressing C、convincing D、vivid
(15)
A、Instead B、Further C、Otherwise D、Therefore
举一反三
 阅读理解

          Hilversum is a medium- sized city between the major cities of Amsterdam and Utrecht in the Gooi area of North Holland, the Netherlands. Unlike most of the Netherlands, Hilversum is actually in a hilly area with the soil mostly consisting of sand. Once called the Garden of Amsterdam, it still attracts travelers to come over to cycle and walk through the surrounding forests. They visit it for a relaxing day off from the urban madness. For Dutch people, Hilversum is all about textile (纺织) and media industries, and modern architecture.
         In history, Hilversum was largely an agricultural area. Daily life was marked by farming, sheep raising and wool production. A railway link to Amsterdam in 1874 attracted rich traders from Amsterdam to Hilversum. They build themselves large villas (别墅) in the wooded surroundings of the town. One of the families moving in was the Brenninkmeijers, currently the wealthiest family of the Netherlands. They moved in after big success in the textile industry and aided a substantial textile industry in Hilversum. But the textile boom lasted only several decades. The last factory closed in the 1960s.
          The change to a media economy started in 1920, when the Nederlandse Seintoestedllen Fabriek (NSF) established a radio factory in Hiversum. Most radio stations called in the large villas in the leafy areas of the town. Television gave another push to the local economy. Hilversum became the media capital of the Netherlands, and Dutch televison stars moved into the leafy neighborhoods surrounding the town.
         In the early 1900s, modern architcts W.M. Dudok and J. Duiker placed hundreds of remarkable buildings in Hilversum. These modern architectural masterpieces (杰作) are so many that Hilversum almost feels like an open air museum. Dudok alone shaped most 20th century Hilversum and approximately 75 buildings in 1928-1931. It has wide international fame and is included in many architecture textbooks. The building has a remarkable shape and looks like a combination of “blocks”. Actually, one may start his journey of modern architecture by walking or biking the W.M. Dudok Architectural Route in Hilversum.

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

    What should you think about in trying to find your career(职业)? You are probably better at some school subjects than others. {#blank#}1{#/blank#} A boy who is good at mathematics can use that in an engineering career. A girl who spells well and likes English may be good at office work. So it is important to do well at school. On the other hand, you may not have any specially strong or weak subjects but your records show a general good result. {#blank#}2{#/blank#} Knowledge of history is not required for most jobs but if history is one of your good subjects you will have learned to remember facts and details. This is an ability that can be useful in many jobs.

    Your school may have taught you skills, such as typing or technical drawing, which you can use in your work. You may be good at metal work or cooking and look for a job where you can improve these skills.

    {#blank#}3{#/blank#} You may have learned how to get to work on time and get on with older workers. You may have learned to give correct change in a shop, for example. Just as important, you may become interested in a certain industry or career you see from the inside in a part-time job.

    {#blank#}4{#/blank#} You may be all thumbs when you deal with tools; perhaps you are a poor speller or cannot add up a column of figures. It is better to face any weaknesses than to pretend they do not exist. Your school record, for instance, may not be too good, yet it is an important part of your background. You should not feel sorry for it.{#blank#}5{#/blank#}

A. This does not have direct value for future job hunting.

B. These may show strengths that you can use in your work.

C. Facing your weak points is also part of knowing yourself.

D. Having a part-time job is a good way to find out your weak points.

E. Instead, you should recognize that you will have a chance of a fresh start at work.

F. Although not all subjects can be used directly(直接地) in a job, they may have indirect value.

G. If you have had a part-time job on Saturdays or in the summer, think what you gained from it.

阅读理解

    The loud noise of the cars or the sound of a plane can force its way into the deepest forest, yet it's not only humans that are bothered by the noise.

    Bioacoustician Bernie Krause has been studying the effect of noise pollution on wildlife, and has come across some interesting behaviors, especially among animals that communicate by sound, like humans. Birds use sound to communicate, but in noisy places, these animals have to shout over the natural noise to be heard.

    Krause mentions a study of nightingales(夜莺) to explain what he means. The birds responded to(回应) traffic noise by singing louder and louder until they actually went beyond noise pollution standards in the city. To belt out (sing loudly) their songs, they increased their lung pressure fivefold, but scientists say that this is not dangerous for the birds themselves.

    Studies show that sudden noise can cause certain birds to leave their nests, leaving the young to their enemies. One study also showed that songbirds that nested close to busy motorways were much less productive than those that nested farther away. Mammals(哺乳动物)too are affected(影响). A recent study showed that nursing caribou(驯鹿) responded to plane noise by not producing enough milk to feed their young.

    In some cases noise pollution can actually help some animals while harming others. Toads(蟾蜍)and frogs are known to sing in union(同步发声)so that no predator (their enemies) can catch them. Krause found that when planes flew overhead and disturbed the toad's song, they lost their union, and it took them 45 minutes to get it back again. That gave their natural enemies plenty of time to find and catch individual toads by sound.

    According to Kruse, 'Not only will noise pollution bother wildlife, but it won't help our lives either.'

阅读理解

Video calls are a common occurrence, but have you imagined being able to touch the person on the other end of the line? Scientists are making this a reality.

Researchers at the University of New South Wales, Australia, have invented a soft skin stretch device (SSD), a haptic device that can recreate the sense of touch. Haptic technology can mimic the experience of touch by stimulating localized areas of the skin in ways that are similar to what is felt in the real world, through force, vibration or motion.

Vibration is the most common haptic technology today and has been built into many electronic devices, such as one attached to the back of a trackpad in laptops. However, haptic feedback with vibration becomes less sensitive when used continuously. The existing technology also has great difficulty recreating the sense of touch with objects in virtual environments or located remotely.

The new technology overcomes issues with existing haptic devices. The research team introduced a novel method to recreate the sense of touch through soft, artificial "muscles".

It works like this: imagine you call a friend in Australia. You wear a haptic glove with the SSDs and your friend also wears a glove with 3D force sensors. If your friend picks up an object, it will physically press against your friend's fingers. And the glove with 3D force sensors will measure these interactions. The force signals can be sent to your glove so your device will generate the same 3D forces, making you experience the same sense of touch as your friend.

The haptic devices could be used in various fields, allowing users to feel objects inside a virtual world or at a distance. This could be especially beneficial during such times like the COVID-19 pandemic when people rely on video calls to stay connected with loved ones. Or it could be used in medical practices. Doctors can feel a patient's organ tissues without touching them.

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