题型：完形填空 题类：模拟题 难易度：困难
上海市嘉定区2020届高考英语一模试卷
In product design, imagining users' feelings leads to more original outcomes
Researchers find that in new product design, connecting with users' heart, rather than their head, can lead to more original and creative outcomes.
Developing original and 1 products is critical to a company's long-term success. Thus, understanding what influences originality can have important and potentially 2 consequences for businesses. Ravi Mehta, a professor of business administration, shows that adopting a(n) 3 that imagines how the user would feel while using a product leads designers to experience greater empathy（同感）, which 4 creativity and, in turn, outcome originality for new product design.
There are two ways that the product designer can 5 the consumer's product usage. One focuses on objective use of the product—how consumers might use the product, that is, an "objective –imagination" approach. The other focuses on feelings—how the product makes the consumer feel, a "feelings-imagination" approach.
Consumers always want to have new products that solve problems more efficiently and at a less cost. So product designers 6 this trap of being very objective in focusing on the use of a product. That's important, but the 7 of usage can only attract consumers in some ways.8, the feelings-imagination approach leads designers to experience greater empathy, which makes them more 9 to the consumers' ideas. This leads to greater outcome originality. Mehta said, "when you imagine consumers and focus on their feelings, that's powerful and will lead to something much more innovative than only focusing on a product's usage." The research shows that a feelings-based approach is 10 to the commonly used objective-based approach, the researchers wrote. It not only helps product designers build a better product, but it also helps them create more innovative products.
The implications of the findings extend to everyday consumers, who now play a role in shaping companies' design. Mehta said, "Marketers are increasingly 11 consumers for new product ideas."12, there was a very successful campaign a few years ago that focused on getting consumers to create a new potato chip flavor.
The experiments demonstrated a 13effect of adopting a feelings-imagination approach. That suggests that these designers may 14 imagining users' feelings. In this way, designers can develop products that could 15 to the masses. Companies can easily adopt this process and promote feelings-imagination exercises through their websites or social media.
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