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题型:阅读选择 题类:真题 难易度:普通

What do you do if you're stranded(处于困境的)on a lonely island? Surely you need to find a way to get in touch with the outside world. Your best chance of doing this is to draw the attention of a passing plane.
  Body signals(信号)
  Pilots from different countries understand body signals if they have the correct training. When you wave your arms up and down in a straight line, it means "yes". When you point downwards and swing your arm from side to side, it means "no". If you want the pilot to know that it's safe to land, push your hands out in front of you and bend(弯曲)your knees. If you want to say that it's not safe to land, put your arms in the air and move them to one side.
  Smoke signals
  The smoke from a fire can be seen from far away, so it's a good way to draw attention. If the weather is dry, it isn't hard to start a fire. Remember, however, that fires can be very dangerous if they get out of control. Never light a fire unless you're sure that it can't spread. If the ground is dark, light smoke can be seen more easily. Green grass and leaves produce light smoke.
  Ground-to-air signals
  It's a good idea to build some signals, too. Use large pieces of wood to make the symbols(标记). If you can't find any wood, use earth. Some useful symbols are:
  F "I need food and water."
  II "I need medicine."
  I "I am badly hurt."
  X" I am unable to move from here."
  Pilots' replies
  If the pilot lowers the plane's wings from side to side, this means "message received and understood". (At night, the pilot flashes the plane's green lights.) If the pilots flies the plane in a clockwise circle, this means "message received but not understood".(At night, the pilot flashes the plane's red lights.)
However, there is no signal which means "message not received". Why not?


(1)、Which picture means "it's not safe land"?

A、 B、 C、 D、
(2)、What can we learn from the passage?

A、Swinging your arm from side to side means "yes". B、If the ground is dark, light smoke can't be seen. C、If you need some medicine, make a symbol "II". D、The pilots make replies with a blue light at night.
(3)、What is the passage mainly about?

A、The explanation of building signals on an island. B、The importance of making signals on an island. C、Ways of sending out signals on a lonely island. D、Ways of receiving signals from a lonely island
举一反三
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in the everyone's mind.
In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations (联系).The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image(形象)in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge (要价)up to $100,000 a word for their creations. But it's worth it. Successful companies know how important the right brand names are for their development.

 阅读理解

Andrew has a mental illness. He doesn't speak. He had used a picture chart to communicate. The pictures stand for words—people, places, food and activities.

Years ago, Andrew's parents discovered that he could communicate more by a letter board. He could point to and spell out words and thoughts. Using the letter board needs time and effort for Andrew. He hated to use the letter board, so his parents always offered it to him.

On Andrew's 15th birthday, his mother took him to a shoe store. After buying the shoes, she said. "It's Andrew's birthday today. Fifteen! Now we're off to celebrate."

The salesmen said happy birthday to Andrew. Instead of having Andrew point to the "thank you" on his picture chart, his mother held up his letter board and asked Andrew how he'd like to respond. Andrew pointed to each letter one by one on the board— "Thank you." Andrew's mother smiled.

One of the salesmen asked what it was. "This is a letter board that Andrew uses to communicate," his mother replied. "We've practiced it for years. It's amazing. It's changed everything for us." Then the salesman told them he had a brother called Jason. "Jason is 30 and doesn't speak," he said.

"Andrew, what do you think?" his mother turned to Andrew. Andrew started pointing to letters, "Tell Jason..." She was excited. Andrew continued, "Tell Jason he will change everyone's opinion of him in 26 letters." Andrew's mother and the salesmen were all moved and happy.

Months later, Andrew's mother returned to the shoe store and learned that Jason is now using a letter board to "speak". This is how Andrew affected another person's life in a split second (瞬间).

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