For several years, Americans have enjoyed teleshopping, watching TV and buying things by phone. Now, teleshopping is starting in Europe. In a number of European countries, people can turn on their TVs and shop for clothes, food, toys and many other things.

    Teleshopping is becoming p {#blank#}1{#/blank#} in Sweden. For example, the biggest Swedish company sells different kinds of things on TV in fifteen European countries, and in one year, I makes $ 10 million. In France, there are two teleshopping channels, and the French' spend $20 milion a year to buy things t {#blank#}2{#/blank#} those channels. In Germany, until last year teleshopping was only possible on one channel for one hour every day. Then the government allowed more teleshopping. Other channels can open for telebusiness, i {#blank#}3{#/blank#} the largest American company and a 24 hour teleshopping company. (German businessmen are hoping these will help them sell more things.

    Some people like teleshopping b {#blank#}4{#/blank#} it allows them to do their shopping without going out. With all the traffic p {#blank#}5{#/blank#} in the cities, going shopping is not an easy thing. But at the time, other Europeans don't like this new way of buying things. They call teleshopping "junk" on the air. Many Europeans y {#blank#}6{#/blank#} worry about the quality of the things for sale on TV. They think high quality is the most important thing, and they don't believe they can be sure about the quality of the things on TV.

    The need for high quality m {#blank#}7{#/blank#} that European teleshopping companies will have to be different from the American companies. They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things.