Chinese e-commerce websites fail to pay more attention to older consumers, says a news report.

    There's been a thought that younger consumers have been the driving force of online buying. That may not be the case. According to a statement from Alipay, the average expenditure (支出) of Alipayusers born before the 1960s was 31,000 yuan in 2012, much higher than 14,000 yuan of those born after the 1980s. It shows that online shopping has become akey part of people's daily consumption, for both young and old.

    Besides shopping, people pay bills such as water bill, electricity bill, and credit card repayment online. The middle-aged and senior consumers are also participating in that consumption revolution.

    Liu Chen, 56, said that his online expenditure in 2014 was over 50,000 yuan, about half of the total annual expenditure. He always pays his telephone bill online. Clothes, electrical appliances and kids' snacks are themain items he purchases online.

    Liu's shopping strategy is to find something good online first, then go to shops to check it out, and finally buy it online because it is cheaper. As quality concerns him, Liu only buys items that come with aguarantee.

    Stories such as those from Liu are representative of millions of middle-aged and older Chinese, which show the great potential of the aged inthe Chinese consumption market. Yet, the market seems not to be valued as it should be.

    Some Chinese e-commerce websites such as jd. com, dangdang. comand amazon. cn don't have a category for goods for the elderly on their mainpages. Alibaba's platform does have one, but the goods in it are not as abundant as other categories. Moreover, Taobao's category is not really designed for elders, but their children.

    Despite the seeming lack of commitment to older consumers, the Chinese market for the elderly is clearly huge, and e-commerce websites should takegreat efforts to develop it.

    Scientists in Argentina have created the world's first cow with two human genes that will enable it to produce human-like milk.

    Genetic engineering was used to introduce the "mothers'milk" genes into the animal before birth, according to the National Institute of Agribusiness Technology in Buenos Aires.

    As an adult, the cloned cow "will produce milk that is similar to that of humans", which will prove "a development of great importance for the nutrition of infants(婴儿)", said the institute. "The cloned cow, named Rosita ISA, is the first in the world with two human genes that contain the proteins present in human milk," said the statement.

    In April, scientists in China published details of research showing that they had created dairy cows which produced milk containing proteins found in human breast milk. But the Argentine team said the Chinese only introduced one human gene, while their research involved two,  meaning the milk will more closely resemble that of humans.

    “Our goal was to raise the nutrition value of cows'milk by adding two human genes, which do good to the immune system of infants,” said Adrian Mutto, from the National University of San Martin which worked with the institute.

    Cristina Kirchner, President of Argentina, said that the scientific institute made all Argentines proud. She also said that she had rejected the "honor" of having the cow named after her. "They came to tell me that the name is Cristina, but what woman would like to have a cow named after her? It appeared to me to be more proper to call it Rosita.”

    Conventional wisdom says that hardship can make us old before our time. In fact, a new study suggests that violence not only leaves long-term scars on children's bodies, but also changes their DNA, causing changes that are equal to seven to ten years of premature aging.

    Scientists measured this by studying the ends of children's chromosomes (染色体), called telomeres (端粒), says Idan Shalev, lead author of a study published in Molecular Psychiatry.

    Telomeres are special DNA sequences (序列) which prevent the DNA in chromosomes from separating. They get shorter each time a cell divides, until a cell cannot divide any more and dies.

    Several factors have been found to shorten telomeres, including smoking, radiation and psychological stresses such as being treated badly when young and taking care of a chronically ill person.

    In this study, researchers examined whether exposure to violence could make children's telomeres shorten faster than normal. They interviewed the mothers of 236 children at ages 5, 7 and 10, asking whether the youngsters had been exposed to domestic violence between the mother and her partner; physical maltreatment by an adult; or bullying. Researchers measured the children's telomeres-in cells obtained by wiping the insides of their cheeks-at ages 5 and 10.

    Telomeres shortened faster in kids exposed to two or more types of violence, says Shalev. Unless that pattern changes, the study suggests, these kids could be expected to develop diseases of aging, such as heart attacks or memory loss, seven to 10 years earlier than their peers.

    Shalev says there is hope for these kids. His study found that, in rare cases, telomeres can lengthen. Better nutrition, exercise and stress reduction three things that may be able to lengthen telomeres, he says.

    The study confirms a small but growing number of studies suggesting that early childhood a adversity imprints itself in our chromosomes, says Charles Nelson, a professor of pediatrics and neuroscience at Harvard Medical School.

    Apps such as Snapchat already give users the ability to add dog ears, colorful hats and other images onto smart phone photos. Virtual(虚拟的)mirrors are a little different. They are designed to let users see what they would look like wearing something that they might want to buy, such as eyeglasses and earrings.

    A smart mirror is an app that turns the screen of a smart phone or other mobile device (装置) into a mirror, using its camera. As users look at the image(影像), the app will make it appear as if they are wearing the object. These smart mirror Apps are becoming popular among retail(零售的))businesses, which want to get people into their stores.

    Peter Johnson is with FaceCake Marketing Technologies. He said, “Virtual try-on off the ability to try on a great many objects, many more than they would be able to try on if were no such kind of App.” Recently, Johnson showed how an app called Dangle works. It lets store customers try on different earrings(耳环)without touching a single pair Dangle can be used on a computer. It uses the app's facial recognition technology to make it appear as if the user is wearing earrings. The earrings in the image appear almost real.

With Dangle, retailers can show customers all of their earrings in a short period of time—something almost impossible without technology. There are other good reasons to use the app. Trying-on goods with the virtual mirror means there is nothing to damage, lose or at risk of being stolen.

    Alec Gefrides is with the American technology company Intel. “We always hear about the big store closings,” said Gefrides. “But Intel sees technology becoming more important in providing customers with a better experience.”

It took multiple weddings for Christine Law to realize what she needed to do. In the summer of 2014, her schedule was packed with friends, marriage celebrations—flowers — filled occasions that got her thinking, “Where do all the flowers go after the party?” More often than not, they were thrown out. Law, then 27, was confident she could find a better use for them.

    By August, she had a plan: convince couples and companies hosting events to donate their flowers, which she would pick up and deliver within 48 hours to seniors across the city. She wanted to bring beauty into the lives of the elderly. She drew on her experience volunteering with non-profits in order to set up her own organization, which she called Floranthropie. Not having enough bouquets (花束) for all 150 people of a health center, Law asked the staff to provide a list of patients who needed cheering up most, “The first woman I approached thought it was a mistake, and that the flowers couldn't possibly be for her,” says Law. “I said they were a gift, and we talked for a half hour.”

    In addition to health centers, Floranthropie focuses on community groups devoted to the elderly. Theleme is a volunteer for Les Petits Fieres, an organization that aims to help the elderly who don't have a support system. The group receives a dozen or so bouquets from Floranthropie monthly, and then redistributes them. “Our motto is 'flowers before bread,” says Theleme. “We don't focus on primary care, but rather on nourishing (滋养) the spirit. Floranthropie helps that. It's amazing what a big difference a small bouquet can make.”

    In the beginning, most of Floranthropie's donations came through word of mouth. These days, Law receives messages from strangers via her organization's Facebook page and has connected with corporations and flower wholesalers. Law hopes to expand Floranthropie nationally, but at this point is happy to be able to oversee each delivery personally.

Westwinds Farm Campsite

    Open April - September

    (Booking is advised for holidays in July and August to guarantee a place.)

    Jim and Meg Oaks welcome you to the campsite. We hope you will enjoy your stay here. We ask all campers to show due care and consideration whilst staying here and to observe the following camp rules.

    Keep the campsite clean and tidy: dispose of litter in the bins provided; leave the showers, toilets and washing area in the same state as you found them; ensure your site is clear of all litter when you leave it.

    Don't obstruct rights of way. Keep cars, bikes, etc. off the road.

    Let sleeping campers have some peace. Don't make any noise after 10 o'clock at night or before 7:30 in the morning.

    Dogs must be kept on a lead. Owners of dogs that disturb other campers by barking through the night will be asked to leave.

    Disorderly behavior will not be tolerated.

    The lighting of fires is strictly prohibited.

    Ball games are not allowed on the campsite. There is plenty of room for ball games in the park opposite the campsite.

    Radios, portable music equipment, etc. must not be played aloud.

    The management reserves the right to refuse admittance.