How can we reduce the risk?

    There are four general approaches to dealing with volcanic dangers. We can try to keep the danger from occurring - often an impossible task. We can try to change its path or reduce its impact on existing development. We can take steps to protect future development. We can also do our best to have disaster response plans in place before they are needed.

Removing the Threat

    Clearly, there is no way to stop an eruption. We can, however, attempt to reduce the eruption's effects by strengthening structures, for example, building protective works such as walls to make lava(熔岩) flow away from developed areas. Such efforts can be and have been successful, but are of limited use in a large-scale eruption.

Planning for the Future

    Protecting future development from volcanic dangers is a simple task. Before building houses, we should judge the risk. If the risk seems too great, a safer location should be found. This type of planning is very effective, but all too often, people are drawn to the lush(葱郁的)，rolling land of a quiet volcano.

Disaster Preparedness

    When a volcano comes to life, a few weeks may not be enough time to avoid a tragedy. Planning is the key to saving lives. Well before the warning signs occur, people must be educated about volcanic dangers. Escape plans must be in place. Communication between scientists, officials, the media, and the general public should be practiced. Emergency measures must be thought out and agreed upon.

    If you doubt the importance of these efforts, take another look at past volcanic tragedies, such as the eruption of Nevado del Ruiz. Communication failures left the town of Armero unprepared for escape. When a deadly mudflow came down the slope(斜坡), 21,000 people— 90 percent of the town's people--died.

    People are being lured(引诱) onto Facebook with the promise of a fun, free service without realizing they're paying for it by giving up large amounts of personal information. Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.

    Most Facebook users don't realize this is happening. Even if they know what the company is up to, they still have no idea what they're paying for Facebook because people don't really know what their personal data is worth.

    The biggest problem, however, is that the company keeps changing the rules. Early on, you keep everything private. That was the great thing about Facebook—you could create your own little private network. Last year, the company changed its privacy rules so that many things—your city, your photo, your friends' names—were set, by default(默认) to be shared with everyone on the Internet.

    According to Facebook's vice-president Elliot Schrage, the company is simply making changes to improve its service, and if people don't share information, they have a “less satisfying experience”.

    Some critics think this is more about Facebook looking to make more money. Its original business model, which involved selling ads and putting them at the side of the page, totally failed. Who wants to look at ads when they're online connecting with their friends?

    The privacy issue has already landed Facebook in hot water in Washington. In April, Senator(议员) Charles Schumer called on Facebook to change its privacy policy. He also urged the Federal Trade Commission to set principles for social-networking sites. “I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them，” Schrage admits.

    I suspect that whatever Facebook has done so far to invade our privacy is only the beginning, which is why I'm considering deactivating (撤销) my account. Facebook is a handy site, but I'm upset by the idea that my information is in the hands of people I don't know. That's too high a price to pay.

    Home to me means a sense of familiarity and nostalgia(怀旧). It's fun to come home. It looks the same. It smells the same. You'll realize what's changed is you. Home is where we ran remember pain, live, and some other experiences; We parted here; My parents met here; I won three championships here.

    If I close my eyes, I can still have a clear picture in mind of my first home. I walk in the door and see a brown sofa surrounding a low glass-top wooden table. To the right of the living room is my first bedroom. It's empty, but it's where my earliest memories are.

    There is the dining room table where I celebrated birthdays, and where I cried on Halloween-when I didn't want to wear the skirt my mother made for me. I always liked standing on that table because it made me feel tall and strong. If I sit at this table, I can see my favorite room in the house, my parents' room. It is simple: a brown wooden dresser lines the right side of the wall next to a television and a couple of photos of my grandparents on each side. Their bed is my safe zone. I can jump on it anytime - waking up my parents if I am scared or if I have an important announcement that cannot wait until the morning.

    I'm lucky because I know my first home still exists. It exists in my mind and heart, on a physical property(住宅) on West 64th street on the western edge of Los Angeles. It is proof I lived, I grew and I learned.

    Sometimes when I feel lost, I lie down and shut my eyes, and I go home. I know it's where I'll find my family, my dogs, and my belongings. I purposely leave the window open at night because I know I'll be blamed by Mom. But I don't mind, because I want to hear her say my name, which reminds me I'm home.

    Micro-blog is no longer simply a platform for self-expression, gossip and networking, as it is becoming an increasingly fierce battlefield for businesses wanting to promote their products and services.

    Over the last year, micro-blogging has become wildly popular in China, with some 65 million China based micro-blog accounts registered(注册登记)by the end of 2010 and the number is growing by more than 10 million each month, according to Data Center of the China Internet(DCCI).

    At present, China's largest web portal Sina claims to have 5,000 company micro-blog users, including Starbucks, Channel, and IKEA. On the micro-blog pages of the companies, visitors can not only view advertisements, but also see consumer feedback(反馈)and even commentaries on hot social issues.

    E-commerce(电子商务)expert Lu Bowang says micro-blogging has opened a whole new dimension of marketing. Through micro-blogs, companies can quickly grasp the attention of potential consumers and interact with them on a regular basis so to develop a friendly link with consumers, Lu said.

    An Internet surfer nicknamed Xiaoben posted on his micro-blog page that he enjoyed drinking Puer tea, and within 10 minutes, a micro-blogger who owned an online shop selling Puer tea recommended his shop to Xiaoben. “It is a little bit like magic. I just make a wish, and then I get a micro-blog response.”

    However, with more and more people micro-blogging to make money, experts warn that marketing via micro-blog could be a double-edged sword.

    Huang Heshui, professor from Xiamen University says micro-blogging is highly personal and private, and that too many advertising messages can annoy micro-blog users leading them to dislike certain brands.

    Further, a brand can be as easily damaged as established through micro-blogging, as consumers' negative feedback about a certain product or company can be very quickly spread in the micro-blog community, Huang added.

    The micro-blog managers should set up some rules and regulation to supervise micro-blog marketing, and at the same time, business organizations need to strengthen self-discipline(自律)and try to build up an honesty-based business culture, e-commerce expert Lu Bowang suggested.

Three Feet From Gold

    Darby's uncle was caught by the "gold fever" in the gold—rush days, and went west to dig and grow rich. After months of labor, he was rewarded by the discovery of the shining ore (矿石). He needed machinery to bring the ore to the surface. So, with the "strike", he returned home. And with the help of Darby, he borrowed a lot of money. After buying the machinery and having it shipped, Uncle and Darby went back to work the mine.

    The first car of ore was mined. And the returns proved they had one of the richest mines in Colorado! Down went the drills! Up went the hopes of Uncle and Darby!

    Then something happened! The vein (矿脉) of gold ore disappeared! They drilled on, but all in vain. Finally, they decided to quit and sold the machinery to a junk man for a few hundred dollars. The junk man called in a mining engineer to look at the mine and do a little calculating. The engineer's calculations showed that the vein would be found just three feet from where the Darbys had stopped drilling! The junk man took millions of dollars in the vein, because he knew enough to seek experts' advice before giving up.

    Most of the money which went into the machinery was borrowed through the efforts of Darby, who was then a very young man. The money came from his relatives because of their faith in him. He paid back every dollar of it, although he was years in doing so.

    Long afterwards, Mr. Darby made another discovery that desire can be changed into gold. This discovery came after he went into the business of selling life insurance. Remembering that he lost a huge fortune, for he stopped three feet from gold, Darby profited by the experience in his chosen work, saying to himself, "I stopped three feet from gold, but I never stop because men say 'no' when I ask them to buy insurance."

    Darby sold more than million dollars in life insurance annually. He owes his "stick-ability" to the lesson he learned from his "quit-ability" in the gold mining business.

All students have bad times. What do they usually do when they get into trouble?

My mom is like my friend. I talk about everything to her. Whenever I have some trouble, I can get good advice from her. I have another good friend — my diary. It knows all my secrets. Talking with my two friends always makes me feel better. 

 —— Linda

Laughing helps me when I'm upset. I usually watch funny movies and TV shows. I also love spending my hard time with my best friend Dave. He is humorous and always makes me laugh. 

 —— Peter

Every time I feel bad, I go climbing alone. The study says exercising can help cheer one up (精神振奋). And the beautiful view at the top of the mountain makes me forget all my troubles. Sometimes I shout at the mountain top. It feels fantastic. 

 —— John