The hottest TV drama in China – “Nirvanain Fire” or “Langya Bang” has just ended. Millions of people waited every day after midnight for the latest (two) episodes. Are you one of them? What is the story about? Why the show is so popular?

  “Nirvana in Fire” is based on an Internet novel by author HaiYan, who was invited to pen the screenplay for the television adaptation. The 55-episode series, set in a fictionalized kingdom, weaves together two storylines — one about a betrayed general's revenge and the other about princes fighting for the throne.

    The series was put on screen on Sep. 19th, and the number of Internet views exceeded 140 million times the next day. Only during the week of National holiday, the number increased by 1.6 billion.

    It's now the hottest Chinese TV show with a very high score of 9.3 on Douban. (The classical TV drama, Journey to the West, produced in 1986 is with the same score). Previous and recent costume dramas such as “The Journey of Flower” and “Yun Zhong Ge” only scored 6.4 and 3.5.

    Drawing comparisons to “The Count of Monte Cristo”, the story revolves around a gifted young man named Lin Shu, whose father serves as a general. Already a high-ranking military officer by his teenager years, Lin Shuenjoyed a close friendship with Prince Xiao Jingyan and was even engaged to Princess Nihuang.

   At age 17, however, Lin Shu's life turned upside down when his father's army was framed and destroyed by a foxy political rival. LinShu escaped death, but due to the poisoning, his body became weak and frail, and he lost his martial arts abilities. From then on, his face was pale and his fingers always ice-cold.

    After twelve years, Lin Shu returned to his country's capitalwith a new name, Mei Changsu, and a new identity, the leader of the Jiang ZuoAlliance. He then became the strategic adviser for his friend, Prince Jingyan, who had been exiled(流放) by the king. Despite the efforts of Prince Xiao Jingheng and the crown prince to win the throne for themselves, Mei Changsu succeeds in paving the road for his friend to take over as king, as well as the avenging the injustices dealt to histroops many years before.

    The clock struck eleven at night. The whole house was quiet. Everyone was in bed except me. Under the strong light, I looked sad before a huge pile of troublesome stuff that were called “books”. I was going to have my exam the next day. "When can I go to bed?" I asked myself. I didn't answer; as a matter of fact, I dared not.

    The clock struck twelve. "Oh, dear!" I cried, "five more books to read before I can go to bed!” We pupils are the poorest in the world. Dad does not agree with me on this. He did not have to work so hard when he was a boy.

    The clock struck one. I was quite hopeless now. I forgot all I had learnt. I was too tired to go on. I did the only thing I could. I prayed, “Oh, God! Please help me pass the exam tomorrow. I do promise to work hard afterwards, Amen.” My eyes were so heavy that I could hardly open them. A few minutes later, with my head on the desk, I fell asleep.

    Music icon Bob Dylan will not attend the Nobel ceremony in December because he has other commitments(承诺), the Swedish Academy said on Wednesday.

    “The Swedish Academy received a personal letter from Bob Dylan yesterday where he explained that he could not make himself available in December …,” it said in a statement.

    “He wishes that he could accept the award personally, but other commitments make it unfortunately impossible. He said that he felt very honored by the Nobel Prize,” it added. The Swedish Academy said it respected Dylan's decision, but that it was “unusual” for a Nobel laureate(获得者) not to come to Stockholm to accept the award in person. Nobel laureates are honored every year on December 10 ─ the death anniversary of the prize's founder Alfred Nobel, a Swedish industrialist，inventor and philanthropist.

Several other literature prize winners have skipped the Nobel ceremony in the past for various reasons —- British writer Doris Lessing because of ill health, British playwright Harold Pinter because he was under treatment in the hospital and Austrian p laywright and novelist Elfriede Jelinek due to social phobia(社交恐惧症).

“We look forward to Bob Dylan's Nobel lecture, which he must carry out — it is the only requirement — within six months starting from December 10,2016,” the academy said.

    When most people think of the word, “brand”, they think of the Nike Swoosh, Ford “blue oval,” McDonalds Golden Arches, or the “State Farm is There” jingle. They know what they will get with a well branded product or service as promised. Think of Volvo, for instance, and your first thoughts are probably something like “well built, comfortable, Swedish” and, most of all, “safety”.

    So a brand is a lot more than a logo, icon, or slogan. Catchy as it may sound, it isn't the “brand” in the true sense—and it certainly isn't what makes the brand valuable. A company's brand is a promise. It's a description of the company's character. To some extent, it's a mission; it's how the company creates and delivers value. Also, it's the feeling the company conveys to its stakeholders. Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value. To illustrate it, here are some brand promises from three highly successful, world-wide brands: The NFL: “To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.” Coca-Cola: “To inspire moments of optimism and uplift.” Virgin Atlantic: “To be genuine, fun, contemporary, and different in everything we do at a reasonable price.”

    Interesting. In none of the above cases does the brand promise describe what these companies do or provide. The NFL's brand promise says nothing about football. Coca-Cola doesn't talk about providing the best soft drinks in the world. And Virgin Atlantic's promise goes a lot farther than seating passengers in its aircrafts.

    Of course, a promise is nowhere near enough. The promise along with look, personality, time, money, and hard work combined can eventually help to build and maintain great brands and acquire a special patina(光泽) of what I call “me” appeal, showing my personal appetite. Apple has that patina. All of this can lead to sub-brands, like iPhone and iPad which acquire the glory of the parent brand.

    Sometimes a brand is memorable because of little things. TD Bank has a special place in their branches for you to deposit all those coins you collect in jars. It is called the Penny Arcade that turns depositing your coins into a fun game in which you can even win prizes. Years ago, Dime Savings Bank in New York had a small dime(十分硬币) carrier. It was given to kids and then they'd fill up its 50 slots (投币口) with a dime in each one and bring it to exchange for a $5 bill.

    When my family moved to the United States from Colombia, I was 9 years old and knew little about English. As time passed, teachers finally knew all of their students and slowly everyone began to head inside, except for me. No one called out my name, and no one seemed to know I existed. I spent the next month in my new classroom quietly. I felt a wave of fear, loneliness and sadness came over me.

    It turned out the school administration never cared that I didn't speak English, but something else was teaching me English. Every morning when my aunt drove me to school and picked me up, she always had 106.7 Light FM on. It was this station that introduced my young ears to the English sounds of R&B, soul, jazz and much more.

Because of Sabrina the Teenage Witch, I learned the difference between "witch" and "which". While watching the TV show South Park, I was attracted by the funny characters. I related "You bastards!” to anger and saved it in my mental word bank. In fact, thanks to pop culture, the world of English became not so hard to me while it was being turned down at school.

    I also learned how to express my emotions thanks to pop culture. One day at school, we were taking a math quiz and the whole class was quiet. Suddenly, the tip of my pencil broke and I yelled, “You bastards!" Everyone held their breath in surprise and I laughed to myself because something at that moment told me I had just learned my first bad word in English.

    Four months passed before the school placed me into an ESL program. By this time, I was speaking broken English and making myself understood. Finally, I learned how to speak and write English at a more advanced level, and I owe it all to pop culture.