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题型:概要写作 题类:常考题 难易度:困难

上海市徐汇区2018-2019学年高二上学期英语期末考试试卷

Directions: Read the following passage. Summarize the main idea and the main point(s) of the passage in no more than 60 words. Use your own words as far as possible.

Sales Strategies

    How can a company improve its sales? One of the keys to more effective selling is for a company to first decide on its “sales strategy”. In other words, what is the role of the salesperson? Is the salesperson's job narrative, suggestive, or consultive?

The “narrative” sales strategy depends on the salesperson moving quickly into a standard sales presentation. His or her pitch highlights the benefit for the customer of a particular product or service. This approach is most effective for customers whose buying motives are basically the same and is also well suited to companies who have a large number of prospects on which to call.

    The “suggestive” approach is tailored more for the individual customer. The salesperson must be in a position to offer alternative recommendations that meet a particular customer's needs. One key aspect of the suggestive approach is the need for the salesperson to engage the buyer in some sort of discussion. The salesperson can then use the information from the customer to suggest an appropriate product or service.

    The final strategy demands that a company's sales staff act as “consultants” for the buyer. In this role, the salesperson must acquire a great deal of information about the customer. They do this through market research, surveys, and face-to-face discussions. Using this information, the salesperson makes a detailed presentation tailored specifically to a consumer's needs.

    More and more sales teams are switching from a narrative or a suggestive approach to a more consultative strategy. As a result, corporations are looking more at intangibles (无形资产) such as creativity and analytical skills and less at educational background and technical skills.

举一反三
Directions: Read the following passage. Summarize the main idea and the main point (s) of the passage in no more than 60 words. Use your own words as far as possible.

What Is a Superiority Complex?

A superiority complex is a behavior that suggests a person believes they are somehow superior to others. People with this complex often have overstated opinions of themselves. They may believe their abilities and achievements are better than those of others. However, the complex is believed to be a defense system for feelings of inadequacy that we all struggle with.

It is unclear why a person develops a superiority complex. Multiple incidents may be the root cause. For example, it may be the result of many failures. A person tries to complete a specific goal or achieve a desired outcome, but they don't succeed. They learn to handle the anxiety and stress of the failure by pretending to be above it. If they feel protected from their failures in this way, they may repeat this behavior in the future.

These behaviors can begin at an early age. When a child is learning to cope with challenges, they may learn to control feelings of inadequacy or fear. A superiority complex may develop. Likewise, it may also happen later in life. As teens and adults, a person has many opportunities to try new things among new people. If these situations are not successfully coped with, a person may develop a superiority complex to overcome feeling isolated.

People with a superiority complex are unlikely to be a threat to anyone's physical health. However, the continuous lies and overstatements can become annoying to others and may negatively affect relationships. It can push away other people in your life and shrink your social circle. If you are in a relationship with a person who you think has the issue, encourage the person to seek help. For example, never hesitate to reach out to mental health professionals. They can find healthier ways to deal with hidden feelings.

 Directions: Read the following passage. Summarize the main idea and the main point(s) of the passage in no more than 60 words. Use your own words as far as possible.

For thousands of years, Chinese people have valued the large family with three, four, or even five generations living under the same roof. That's what we call an extended family. Now it is changing. Compared to extended families. nuclear families which involve only two generations living together are becoming the trend. Apart from family size, these families are also featured by reduced dependence on the last generation. Young people are able to make decisions on their own and children are less likely to be brought up by their grandparents.

The reason for the tendency of nuclear families can be reflected as follows. It's a time when young people think highly of individual freedom. Young people like to have personal space that won't be disturbed by the old generations. In this way, they are more likely to avoid conflicts caused by different living habits from their parents.

It's also a time when social welfare institutions are highly advanced for old people to lead a comfortable life . Senior citizens can live together in some nursing homes and be taken good care of by specialized nursing workers, which may base young people's heavy burden of attending their aging parents.

However, the problem concerning attending to children turns up as the number of nuclear families increases. Young people are busy with their work and spend less time with their children. As a result, lacking enough care both from their parents and grandparents during their growth, children may develop mental illnesses like loneliness and depression. Many young people, therefore, hire babysitters to look after and keep company with their children, which adds a financial burden to them.

Facing the problem above, young people can seek help from old generations, communities and government. Old generations are welcomed to take care of their grandchildren, especially when young people are asked to work overtime. Communities ought to organize some volunteers to look after unattended kids. And government can set up special loads for young people to relieve their financial problem. With the joint efforts, nuclear families are expected to fit in well with the development of the society.

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