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题型:阅读选择 题类:常考题 难易度:普通

浙江台州市天台县平桥镇中学2018-2019学年八年级上学期英语第二次阶段考试试卷(含听力音频)

阅读理解

    Cats are the most popular pets among Americans. So it is not surprising there are many expressions about cats. Do you know any of them? Now let me tell you.

    Some cats like to catch small birds, like canaries. If someone feels excellent about himself, we say, "he looks like the cat that ate the canary."

    Sometimes, a cat likes to play with a small animal it catches. So if you play "cat and mouse" with someone, you change between different kinds of actions when facing another person. For example, a child might serve something sweet to her little brother, and then take it away when reaches for it.

    A cat will often catch a small animal and show it to its owner. The saying "that looks like something the cat dragged in" describes something in bad condition.

    A fat cat is a person with a lot of money.

    There are many other expressions about cats in America. How interesting! Which kind of cat are you, or which kind would you like to be? 

(1)、The canary is a kind of ________.
A、dog B、cat C、bird D、fish
(2)、If you are very rich, we can call you ________.
A、a busy cat B、a happy cat C、a thin cat D、a fat cat
(3)、If someone always thinks highly of himself, we can say _________.
A、he plays cat and mouse with someone  B、he looks like the cat that ate the canary C、he is a fat cat D、he has dragged in something
(4)、The passage introduces us ________ expressions about cats.
A、two B、three C、four D、five
举一反三
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in everyone's mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it's worth it. Successful companies know how important the right brand names are for their development.

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