In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

    One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's cosmetics(化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses, stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Many people turn to doctors or self-help books, but they ignore a powerful thing that could help them fight illness: their friends.

    Researchers are only now starting to pay attention to the importance of friendship in health. A 10-year Australian study found that old people with a large circle of friends were 22 percent less likely to die during the study period than those with fewer friends. A large 2007 study showed an increase of nearly 60 percent in the risk  for obesity (肥胖) among people whose friends gained weight. And last year, Harvard researchers reported that strong social ties could improve brain health as we age.

    “In general, the role of friendship in our lives isn't well realized,” said Rebecca, a professor at the University of North Carolina. “Friendship has a bigger effect on our psychological health than family relationships.”

    While many friendship studies are about the close relationships of women, some research shows that men can benefit, too. In a six-year study of 736 middle-aged men, having friendships reduces the risk of heart attack. Only smoking was as important a risk factor (因素) as having little social support.

    Exactly why friendship has such a big effect isn't entirely clear. While friends can send a sick person to the hospital or pick up medicine, the benefits go well beyond physical assistance. Friendship clearly has a big psychological effect. “People with stronger friendships feel like there is someone they can turn to,” said Karen, a doctor. "The message of these studies is that friends make your life better.”

    How does a sunset work? We love to look at one, but Jolanda Blackwell wanted her eighth-graders to really think about it and question.

    So Blackwell had her students watch a video of a sunset as part of a physics lesson on motion. "I asked them: ' So what's moving And why' " Blackwell says. Some thought the sun was moving; others knew that a sunset is the result of the Earth spinning around on its axis. "Usually, my biggest challenge is trying to keep them patient," she says. "They just have so many burning questions."

    "Every day, we meet new information," says Charan Ranganath, a psychologist. Ranganath was curious to know why we keep some information and forget other things. So he got 19 volunteers and asked them to review more than 100 questions. When the participants' curiosity was aroused, the parts of' their brains that regulate pleasure and reward lit up. Curious minds also showed increased activity in the brain, which is involved in greater memories.

    "Curious brains are better at learning not only about the subject at hand but also dull information. This is a phenomenon teachers can use in the classroom," says Evie Malaia, a professor. "Say a kid wants to be an astronaut," she says. NL Well, how do you link that goal with learning multiplication tables(乘法表)" "A teacher may choose to ask her class an interesting word problem that involves space exploration," Malaia says. Students may remember the answer to the word problem, but they'll also remember how they found the answer through multiplication.

    What Ranganath wants to know most is why some people seem naturally more curious than others. Lots of factors, including stress, aging and certain drugs  affect dopamine(多巴胺) processing in the brain. "If we could figure these things out, we could help those who may just seem bored," Ranganath says.

    Blackwell says she doesn't have to deal with that problem too often. She says her students love exploring the mysterious unknowns in science: What happens when a car crashes. How do rainbows work "I tell my kids there's no dumb questions," Blackwell says. "That's science: asking questions and seeking answers."

    Rescuers pulled out an eight-year-old girl alive from the ruins of a Taiwan apartment block on Monday more than 60 hours after it was destroyed by an earthquake, as the mayor of the southern city of Tainan warned the death toll could go beyond 100. The official death toll from the quake rose to 38, with more than 100 people missing.

    The girl, named as Lin Su-Chin, was conscious and had been taken to hospital. There were possibly two other people still alive in the destroyed building.

    The quake struck at about 4 am on Saturday at the beginning of the Lunar New Year holiday, with almost all the dead found in Tainan's destroyed Wei-guan Golden Dragon Building. Rescue efforts are focused on the ruins of the 17-story building, where more than 100 people are listed as missing and suspected to be buried deep under the ruins.

    Earlier a woman, identified as Tsao Wei-ling, was found alive lying under her dead husband. Their two-year-old son, who was also killed, was found lying nearby. Another survivor, a man named Li Tsung-tian, was pulled out later. Several hours later, Li's girlfriend was found dead in the rubble. Tsao and Li were both being treated in hospital.

    Rescuers continued to climb over the twisted（扭曲的） remain of the building as numb family members stood around, waiting for news of missing relatives. It's reported that 36 of the 38 dead were from the Wei-guan building, which was built in 1994.

    The mayor of Tainan said there needed to be a "general sorting out" of old buildings to make sure they were able to deal with disasters like earthquakes. A better job was also needed in ensuring building quality as well as building management in the near future.

    Until the 1990s coffee was rarely served in China except at luxury hotels aimed at foreigners. When Starbucks opened its first outlet there in 1999, it was far from clear that the country's avid tea-drinkers would take to such a different-and usually more costly- source of caffeine. Starbucks tried to attract customers unused to coffee's bitter taste by promoting milk and sugar-heavy concoctions(调和) such as Frappuccinos.

    But coffee has become fashionable among the middle class in China. Starbucks now has about 3, 800 outlets in China- more than in any other country outside America. Statista, a business-intelligence portal(门户网站), says the roast coffee market in China is growing by more than 10 % a year. Starbucks and its rivals see big opportunities for expanding there.

    So too, however, do home-grown competitors. A major new presence is Luckin Coffee, Beijing- based chain. Since its founding less than two years ago, it has opened more than 2,300 outlets. On May 17th Luckin's initial public offering on the Nasdaq stockmarket raised more than $570m, giving it a value of about $4bn.

    Luckin's remarkable growth is sign of change. No longer do Chinese consumers see coffee as such a luxury. Most of Luckin's outlets are merely kiosks where busy white-collar workers pick up their drinks, having ordered them online. Super-fast delivery can also be arranged through the company's app. Independent coffee shops are springing up. The growth is striking given the country's reputation for its tea-drinking culture where many residents like to relax in teahouses sipping tea served gracefully.

    But the two markets are different. The teahouses tend to cater to older people who like to spend long hours playing mahjong and gossiping. At the coffee shops it is rare to see anyone over 40. Young people use them for socialising, but much of their interaction is online -sharing photos of their drinks and of the coffee-making equipment. An option on the Chinese rating app Dianping allows users to search for wanghong ("internet viral") coffee houses: ones with particularly photogenic decor(照片装饰) where better to sip and We Chat?

Six months ago,Jack came to China to study.He has heard that Yangzhou is famous for its gardens.And he plans to visit some gardens in July,so he has collected information about them online as follows: